joi, 14 aprilie 2011
WAF Awards Interiors and Fit Out category evolves into new interiors festival and awards programme
WAF delegates gain free entry to sister event
INSIDE: World Festival of Interiors CCIB, Barcelona 2-3 November 2011
The World Architecture Festival (WAF) Awards 2011 Interiors and Fit Out category has evolved into an innovative new festival in its own right that will celebrate the most inspired and accomplished interiors around the world.
Named Inside, the brand-new sister event to WAF will run from the 2-3 November 2011 at the CCIB across two days of WAF. All delegates who purchase a visitor pass for WAF will be able to visit Inside free of charge, and vice versa.
INSIDE is launching during Milan Design Week with an exclusive dinner at Tom Dixon’s pop-up restaurant Parlement.
With the fabulous city of Barcelona as a backdrop, Inside is set to become one of the most important fixtures on the international design calendar, with new and established designers, clients and leading industry figures rubbing shoulders over two exciting days in November.
The core of Inside is an innovative awards scheme judged by some of the best names in the business, including Ilse Crawford, Andre Fu, Ross Lovegrove and Paul Priestman. Rather than schemes being judged behind closed doors, leading design names will pitch against each other in live presentations to win the accolade World Interior of the Year.
Inside will be a striking showpiece in itself – courtesy of rising graphic design stars, Multistorey and Frank (collaborators with Established and Sons) who will create a dynamic exhibition space with a dramatic, central bar/café serving fabulous Spanish food.
Inside will also feature an inspiring talks programme curated by Programme Director Claire Barrett including topics such as: Can interior design make food taste better? Heal You? Make you work better? Spend better? Help you escape? Other unmissable highlights include product showcases and installations exploring the culture of interior design across the world, as well as parties and fringe events throughout the city.
Judge Paul Priestman, co-director at Priestmangoode, said:
‘The nature of our industry is changing and we now operate in an increasingly global market. With its inclusion of interiors projects from around the world, INSIDE gives great insight into interior design practice today, and is a unique opportunity to look at developments in interior design across a wide range of industries, like health, hospitality and transport.’
Inside will be a buzzing hub for exchanging ideas and seeing the very latest in design from around the world – giving visitors an instant snapshot of the international interiors scene. Entries are now open at www.insidefestival.com.
Note to editors:
• Inside is the sister event to Barcelona's World Architecture Festival launched in 2008.
• Inside UK launch will be at London’s Clerkenwell Design Week (24-26 May 2011).
• Inside Award Categories: Hotels
Bars and Restaurants
Culture and Civic
• Timeline: 12 April – Entry period opens
30 June – Entry period closes
7 July – Shortlisting by expert judging panel
31 August – Shortlist announced
2-3 November – Live judging takes place in Barcelona
3 November – Winner of World Interior of the Year announced
For further press information on the World Architecture Festival Awards contact:
Joanna Spinks at FD on +44 (0) 207 269 9348 or firstname.lastname@example.org
Alexandra King at FD on +44 (0) 207 269 7285 or email@example.com
Andrew Rieley at FD on +44 (0)20 3077 0409 or Andrew.firstname.lastname@example.org